Consumer behaviour on sports sponsorship and event marketing in Tiruchirappalli District
Автор: S. Revathi, P. Bhuvaneswari
Журнал: Science, Education and Innovations in the Context of Modern Problems @imcra
Статья в выпуске: 3 vol.5, 2022 года.
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Sports sponsorship and event marketing is the concept and it is a tool for to establish that particular event with advertisement to the world. The every countries to spending huge money for sports sponsorship programme, because in this occasion the marketing level will be increased multiple of every country. It is divided into different categories such as; international events domestic events etc. In such events marketing more sports events pictures, activities and other sports personal activities. In this way to roll on online tickets, sports person jersey sales, different advertisements hospitalities and other related services to provided during the event. Now in India most of the big advertising companies or agencies to provided sports sponsorship to further development of sports person. In this benefits to share equal way between the two people. In Tiruchirappalli district to engaged more number of sports sponsorship as well as sports events to organise day by day. So, these articles will explore consumer behaviour on sports sponsorship and event marketing in Tiruchirappalli district.
Consumer Behaviour, Sports Sponsorship, Event Marketing, Sports Brands
Короткий адрес: https://sciup.org/16010180
IDR: 16010180 | DOI: 10.56334/sei/5.3.6