Content analysis in marketing: decoding messages sent by competitors and enhancing marketing strategy based on obtained insights
Автор: Stefan Ivanović, Bojan Branković, Slobodan Adžić
Журнал: International Journal of Management Trends: Key Concepts and Research @journal-ijmt
Статья в выпуске: 2 vol.2, 2023 года.
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The analysis of messages in marketing plays a critical role in comprehending and optimizing marketing strategies. Examining the content of messages utilized in marketing campaigns allows for a deeper understanding of how companies engage their target audience and shape their decision-making processes and behaviors. This research paper aims to investigate the significance of content analysis in marketing, its application in competitor analysis, and its potential for enhancing marketing strategies based on insights gleaned from competitor messages.
Content, communication, message, analysis, strategy, competition
Короткий адрес: https://sciup.org/170203992
IDR: 170203992 | DOI: 10.58898/ijmt.v2i2.15-24
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