Crisis communication during the coronavirus period: the case of the Russian Orthodox Church

Автор: Doroshko A.S., Aliaskarova Zh.A.

Журнал: Международный журнал гуманитарных и естественных наук @intjournal

Рубрика: Политология

Статья в выпуске: 6-2 (57), 2021 года.

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The article considers approaches to the definition of crisis communication and practical case of its implementation in the context of communicative strategy of the ROC in time period from March 25 to June 23, 2020 (period of the most stringent quarantine measures in connection with the Covid-19 pandemic). As a result of the analysis, three communication tendencies were identified: supporting state during a pandemic, the missionary tone of information policy and supporting people. These tendencies show that in the conditions of the changing external conjuncture, the church not only did not contribute to the aggravation of a possible social conflict, but also demonstrated its readiness to introduce new methods of interaction with the target audience.

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Короткий адрес: https://sciup.org/170191003

IDR: 170191003   |   DOI: 10.24412/2500-1000-2021-6-2-51-56

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