Cultural Identity Renewal in the Era of Digital Transformation: Challenges and Opportunities - A Descriptive and Analytical Study on a Sample of University Youth

This article explores the topic of cultural identity among young people, examining its various elements and components in the context of digital transformation. To achieve this, the study employed a descrip-tive methodology using a survey approach, with a Likert-scale attitude questionnaire designed to collect relevant data. The results indicated that young people are both aware of and committed to their cultural identity. Moreover, despite the associated risks, digital spaces offer opportunities for expressing identity and individuality. The study concluded that digital transformation presents numerous challenges and opportunities, and it is essential to recognize these challenges in order to harness them in ways that con-tribute to societal development and enhance quality of life. The concept of cultural identity is considered one of the most significant contemporary issues, as it rai s- es numerous scientific and intellectual questions and discussions. Although it has been widely studied, cultural identity continues to attract scholarly attention, especially when new developments emerge that may impact it. One such development is the ongoing digital transformation, which has in fluenced ind i- viduals and societies alike. As local cultures come into increasing contact with global influences, the boundaries between societies have become blurred, and the distinct elements of cultural identity such as belonging, language, religion, and customs are increasingly under threat.