Customer perception and satisfaction towards Bajaj EMI card – a view

The purpose of this research report is to examine consumer satisfaction with regard to the Bajaj EMI Card - A View. A set payment amount made by a borrower to a lender at a predetermined date each calendar month is referred to as an equalised monthly instalment (EMI). The EMI programmes are quite appealing, and they serve as a wonderful marketing approach for attracting clients. Mortgages on real estate, vehicle loans, school loans, and other types of loans are all examples of debt. It is utilised to assist in the repayment of both interest and principal amounts in each month during the course of the loan's repayment cycle until it is paid off in whole. The latest product and technological development influencing the customers to avail the EMI system. It’s also help to increase the insurance market and to develop economy of the country. The study covers the customer awareness and satisfaction of the Bajaj EMI card holders and reason for buying products using particularly Bajaj EMI card and also concentrate on the expectation and perception of the customers.