Colour sphere of concepts of the floristic environment of the Russian language. The colour of aster

On the basis of functioning the colour descriptions of Aster in the different discourses the article deals with the fragment of the sphere of the concepts of the floristic environment of the Russian language. There is revealed the content of the colour’s terms, actualized in the plants’ description, and determined the dominants, explicating the stereotype of the mass perception and the row of the unique colour definitions. The author exposes the functional potential of the Asters’ descriptions and illustrates the producing mechanism of the colour terms on their basis.