Money as a value in the linguistic consciousness of the Russians of Yenisei Siberia

The system of values of modern man is included in the circle of scientific problems of various fields of knowledge, such as philosophy, psychology, culturology, pedagogy, literature studies, linguistics, psy-cholinguistics etc. The scientific interest in the problem of values is explained by the role of the axiological aspect in building a healthy society. Values are divided into spiritual and material. They determine the motivation of activity and goal setting of the individual and collective. The place and importance of money in society cannot be ignored. An attitude to money may be a litmus test in the education and organization of society. Based on a mass associative experiment, the article makes an attempt to determine the structure of the associative field of Money in the regional linguistic consciousness of the Russians of Yenisei Siberia. The dynamics of the image of Money in comparison with the 90s of the XX century is based on the analysis of Russian associative dictionary and Electronic associative dictionary of Yenisei Siberia. There are changes observed at the level of frames of Wealth, Economy and Corruption.