Developing methods for assessing the impact of digital innovations on the economic efficiency of enterprises: methodology for measuring ROI of digital projects

This study aims to develop methodologies for assessing the return on investment (ROI) of digital projects, crucial for understanding the economic impact of digital innovations on enterprises. Traditional ROI metrics often fail to capture the comprehensive value generated by digital projects. The proposed integrative framework employs advanced analytical methods, including cost-benefit analysis, real options analysis, and predictive analytics, to evaluate both tangible and intangible benefits. It incorporates dynamic risk management and scenario planning to address uncertainties and future challenges. Continuous feedback and iterative improvements ensure the framework's accuracy and relevance, enabling enterprises to optimize economic efficiency and strategic decision-making. This holistic approach offers an understanding of the multifaceted value of digital innovations.