Dialog in museum space as a factor of hypertext formation

This work is devoted to reviewing of the dialog in the museum space as a process of museum hypertext formation. Referring to communication and semiotic approach to culture and its social institutions the author considers a dialogic process of museum communication as a mechanism of generation and renewal of museum exposition semantic contents. In the context of using the semiotic approach to the museum exposition and the concept of the “museum language” this factor leads to the formation of a complex set of interrelated texts, which can be referred as the term “hypertext”. The article gives the author's definition of the term “museum hypertext”, relying on which the author comes to the conclusion that dialogue shows itself as the basis of museum communication and goes through all the links of this process.