Dynamic confidence resource in economic relations -Russian crowdfunding in the social sphere

Confidence can nowadays be considered one of the resources involved in economic exchanges, on a par with material, financial and human resources. This is supported by the fact that confidence has a particular impact on transactions, acting as a guarantor of communication, as an alternative to existing institutional structures, creating stronger links between agents and, crucially, today, helping to overcome the dysfunctional consequences of the introduction of computer logic and quantitative metrics. Studies on the role of confidence in economic exchanges are relevant to many areas, social ones in particular. This relevance stems from the fact that socially significant tasks are at the intersection of public policy and the everyday life of the population. Comparing the two crowdfunding initiatives in this refraction allowed us to demonstrate the importance that confidence plays in economic relations today. Thus, understanding the logic of confidence in crowdfunding funding increases the effectiveness of campaigns and makes it possible to achieve goals with less institutional funds, even if the campaign is local, specific in nature.