Diversification as a response strategy in the face of sanctions

The article is devoted to the study of the directions of overcoming anti-sanctions measures by the Russian economy. The paper analyzes the consequences of the sanctions policy for the Russian Federation, European countries and Turkey. The analysis of changes in the regulatory framework under restrictions is carried out. Conclusions are drawn about the availability of opportunities to overcome the crisis and preserve the growth potential when using a diversification strategy. The tools for implementing the strategy, such as import substitution, parallel import and the development of the «triple helix» model, are identified.