Leisure preferences of modern youth: personal the focused approach

The modern directions of the state youth policy connected with the development of the creative potential and effective social adaptation of the younger generation. For the demand of socio-cultural institutions, it is necessary not only to change the image, to create certain conditions, to increase the target audience, to offer innovative forms of entertainment, but also to consider the personal interests and needs of the younger generation. Leisure institutions should promote social, cultural, spiritual and physical development of young people; to promote the implementation of innovative potential of young people; to create conditions for young people's active participation in the cultural life of society; to develop the creative abilities and initiative. Personality-oriented approach allows institutions in the leisure industry to diversify the range of socio-cultural services, and implement innovative technologies for social-cultural events, to take into account differentiation interests and needs of young people, creating the variable leisure programs, shaping cultural values and world Outlook of the younger generation, to promote selfrealization, development of identity and creative potential.