Ecotourism potential and usage opportunities of the Goygol national park

Автор: Zaur T. Imrani, Gullu F. Asgarli

Журнал: Сервис в России и за рубежом @service-rusjournal

Рубрика: Маркетинг услуг и территорий

Статья в выпуске: 1 (103), 2023 года.

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Being one of the sectors of the economy and based on the use of nature, tourism plays a pivotal role in the amelioration of the social welfare of the population. The fundamental function of ecotourism, which is one of the forms of tourism, preserve the natural, historical, and cultural heritage for future generations. This is the reason that ecotourism should scrutinise the conceptual directions of the quality improvement of the tourism services and their scientific-theoretical and methodological issues. One of the development directions of ecotourism is connected to the National Parks. The uniqueness of the National Parks paves the way for the tourists to visit them and continuously forms their demands, which implements mass tourism and brings about a gradual increase in the number of visitors. Principally, in this respect, the submitted research paper is devoted to the determination of the ecotourism potential of the region based on the improvement concept of the nature in the Goygol National Park and its usage opportunities. In addition to this, a map of the Goygol National Park was compiled, and ecotourism routes were provided in order to organize trips to the eye-catching areas of the National Park. Moreover, the advantages of ecotourism were examined in the article utilising foreign scientific experiences based on the comparative analysis method. During the research, the issues such as gaining momentum of the ecotourism, its motivation and integration into other areas were looked over.

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Goygol, national park, tourism, ecotourism, marketing strategy

Короткий адрес: https://sciup.org/140297100

IDR: 140297100   |   DOI: 10.5281/zenodo.7793514

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