Empowering tomorrow’s entrepreneurs: an Erasmus+ project review for nurturing green entrepreneurship in turkey

Empowering tomorrow’s entrepreneurs: an Erasmus+ project review for nurturing green entrepreneurship in turkey

Автор: Asli Cazorla Milla, Kamile Gonca Kivrakdal, Özge Kurt

Журнал: International Journal of Management Trends: Key Concepts and Research @journal-ijmt

Статья в выпуске: 2 vol.2, 2023 года.

Бесплатный доступ

Green entrepreneurship has been around for many years, however the emergence of the need for green initiatives is now more than ever. It is crucial to start these initiatives from very young age. In this article, an Erasmus+ project that was realized in Izmir city of Turkiye was taken for analysis. Throughout this analysis, a closer look to green entrepreneurship concepts such as greenwashing and green marketing was examined. The goal was to understand the effectiveness and the sustainability of the project throughout conducted workshops and focus groups. The results showed that there is a demand and a need for such projects that are in line with EU European Green Deal. Not only high schools but also other educational institutes should work towards educating tomorrow’s entrepreneurs to nurture green entrepreneurship.

Еще

Entrepreneurship, green entrepreneurship, ecopreneurs, Erasmus+ project, green marketing

Короткий адрес: https://sciup.org/170203991

IDR: 170203991   |   DOI: 10.58898/ijmt.v2i2.06-14

Список литературы Empowering tomorrow’s entrepreneurs: an Erasmus+ project review for nurturing green entrepreneurship in turkey

  • Dangelico, R. M., & Vocalelli, D. (2017). “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner production, 165, 1263-1279. https://doi.org/10.1016/j.jclepro.2017.07.184
  • Dixon, S., & Clifford, A. (2007). Ecopreneurship – a new approach to managing the triple bottom line. Journal of Organizational Change Management, 20, 326-345. https://doi.org/10.1108/09534810710740164
  • Fetting, C. (2020). The European green deal. ESDN report, 53.
  • Frese, M., & Gielnik, M. M. (2014). The psychology of entrepreneurship. Annu. Rev. Organ. Psychol. Organ. Behav., 1(1), 413-438. https://doi.org/10.1146/annurev-orgpsych-031413-091326
  • Geisinger, K. F. (2016). 21st century skills: What are they and how do we assess them?. Applied measurement in education, 29(4), 245-249. https://doi.org/10.1080/08957347.2016.1209207
  • Gupta, M., & Dharwal, M. (2022). Green entrepreneurship and sustainable development: A conceptual framework. Materials Today: Proceedings, 49, 3603-3606. https://doi.org/10.1016/j.matpr.2021.08.148
  • Johansson, R. (2007). On case study methodology. Open house international, 32(3), 48-54. https://doi.org/10.1108/OHI-03-2007-B0006
  • Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design more sustainable business models. Journal of cleaner production, 135, 1474-1486. https://doi.org/10.1016/j.jclepro.2016.06.067
  • Karman, A., Prokop, V., Giglio, C., & Rehman, F. U. (2023). Has the Covid‐19 pandemic jeopardized firms' environmental behavior? Bridging green initiatives and firm value through the triple bottom line approach. Corporate Social Responsibility and Environmental Management. https://doi.org/10.1002/csr.2575
  • Kızıloğlu, M., & Ray, S. (2021). Do we need a second engine for Entrepreneurship? How well defined is intrapreneurship to handle challenges during COVID-19?. SHS Web of Conferences. https://doi.org/10.1051/shsconf/202112002022
  • Moon, C. J. (2018). Contributions to the SDGs through social and eco entrepreneurship: New mindsets for sustainable solutions. Entrepreneurship and the sustainable development goals, 47-68. https://doi.org/10.1108/S2040-724620180000008008
  • Muo, I., & Azeez, A. A. (2019). Green entrepreneurship: Literature review and agenda for future research. International Journal of Entrepreneurial Knowledge, 7(2). https://doi.org/10.37335/ijek.v7i2.90
  • Osterwalder, A., & Pigneur, Y. (2010). Business model generation: a handbook for visionaries, game changers, and challengers (Vol. 1). John Wiley & Sons.
  • Prokopenko, O., Korchevska, L., Shulga, M., Zakharchenko, A., Staverska, T., & Sydorov, Y. (2020). Adaptation of the development of ecological entrepreneurship.
  • Sailer, A., Wilfing, H., & Straus, E. (2022). Greenwashing and bluewashing in black Fridayrelated sustainable fashion marketing on Instagram. Sustainability, 14(3), 1494. https://doi.org/10.3390/su14031494
  • Terán-Yépez, E., Marín-Carrillo, G. M., del Pilar Casado-Belmonte, M., & de las Mercedes Capobianco- Uriarte, M. (2020). Sustainable entrepreneurship: Review of its evolution and new trends. Journal of Cleaner Production, 252, 119742. https://doi.org/10.1016/j.jclepro.2019.119742
  • Vugec, D. S., Pivar, J., & Stjepić, A. M. (2021). Digital literacy of digital natives: Did covid- 19 cause differences between generations?. In EDULEARN21 Proceedings (pp. 11962- 11971). IATED. https://doi.org/10.21125/edulearn.2021.2499
  • Wilkinson, S. (1998). Focus group methodology: a review. International journal of social research methodology, 1(3), 181-203. https://doi.org/10.1080/13645579.1998.10846874
Еще
Статья научная
QR-код для установки приложения SciUp Наведите камеру и скачайте бесплатное приложение SciUp