The money value factor as an appeal for consumer behavior

The perception of money, or the money value factor, is important in the study of the customer behavior. The author offers a conceptual model for the category, which represents a network structure with elements (factors) that affect the value of money concept. Further studies based on the model examine the cause-and-effect relationship of the money value with the customer profiles. In addition, the research determines factors susceptible to influence that can reduce the value of money for the consumer profile.