Fake in the context of worldview determinants of modern society

Introduction. The increasing intensification of false meanings in the communicative space, which permanently generates the processes of alienation in society, actualizes the reflection of the phenomenon of fake messages, requiring their socio-philosophical understanding. The purpose of the article is to identify the specifics of the positioning of a fake, on the one hand, and to diagnose the risks associated with the power of the impact of false meanings that stimulate latent tensions and challenges in society, on the other.