The phenomenon of downshifting: ways of studying in social philosophy

This study, based on the results of a number of scientific works on the study of sociocultural, socio-historical, socio-psychological and philosophical foundations of the historical genesis of the downshifting phenomenon, examines a number of methodological and analytical approaches that are at different stages of their substantive conceptualization and methodological design. Particular attention is paid to the genesis of the process of emergence and development of the foundations of alternative forms of socio-cultural existence of individuals, as well as the culturally and historically substantiated features of their understanding on the part of the social majority, often complicated by a more or less pronounced negative emotional attitude on the part of this majority to manifestations of cultural and social marginality. Based on the results of the study, historically and socio-culturally mediated forms of historically early forms of individual and collective rejection of the massively promoted values of society for the sake of those values and goals of individual development that are recognized by the downshifter’s personality as a priority, and sometimes even subjectively perceived as the only true ones.