The paradigmatic approach to social and cultural activities of youth in the contemporary situation

The article is about an original and significant phenomenon of national culture 1950-1960 th - Russians-"sixties". The article represents the results of the research of personality identification of Russians-"sixties". The text gives valuable information on generation. The paper noted the role of generation in forming a notion about must-have qualities for the hero of time. The main qualities of personality are viewed by the example of creative work of outstanding representatives of generation. Based on the works of the writers of the rocky sixties, the author reveals the specific features of generation. It is specially noted describing the generation efforts on to popularization cultural values. The phenomenon of Russians-"sixties" is considered to be major of Russian cultural life both in the past and in the present. In article the thought on development and transformation in new historical conditions of sociocultural ideas of 1960th is spent.