The phenomenological approach in the analysis of the poetics of folklore

The article attempts to substantiate the phenomenological approach to the study of traditional culture. The principles of phenomenological analysis consist in expanding the boundaries of perception and understanding of folk culture facts, which include, among other things, musical, choreographic, applied arts, or, more broadly - everything that is understood by craft (“doing”) in the Aristotelian sense. The key to this methodological approach is the figure of an artisan, his natural sense of beauty and taste in the choice of certain style trends of an era. The concept of self-reflection of the bearers of traditional culture becomes the backbone in the context of interdisciplinary folklore studies. The activity of the local community members in studying the culture of their region is directly related to the comprehension and interpretation of tradition. The purpose of the phenomenological approach is to restore the value orientations of cultural activity and ideas about the natural aesthetic taste in all types and forms of folk art. The key role in the proposed approach is played by the concepts of “skill” and “craft”, which are traditionally close to the perception of objects of the so-called applied arts, choreography and music.