Philosophical aspects on the influence of counterculture as a phenomenon of sociocultural domination in modern mass media

The relevance of this paper is conditioned by the fact that the ideas and values broadcast through mass communication media influence both the development and socialization of an individual and the comfortable existence of the whole society. The aim of the paper is to analyze how the counterculture influences society through mass communication media. This goal mediates the implementation of the following tasks: to disclose the content of the concepts of “communication” and “mass communication”; to outline the main functions of mass communication media; to analyze the nature of publications of the “Topor” Telegram channel; to disclose the content of the term “counterculture”; to note its main functions. The basis of the study was formed by the works of Ya. Assmann, A.G. Donskikh, I.A. Zosimenko, V.V. Kasyanov, A.A. Kokorina, E.S. Muratova and others. As a result, it is concluded that the broadcasting of countercultural values by mass communication media, which is taking place today (which is confirmed by analyzing the publications of the “Topor” telegram channel), can lead to the limitation of the dominant culture, substitution of its principles, as a result of which the traditional values relevant to Russian society will be destroyed. For this reason, we believe that mass media, namely channels in the social network “Telegram”, need additional control by supervisory authorities, which will allow levelling countercultural functions and preserving traditional values.