Financial culture: versatility of the concept, approaches to research and place in scientific discourse

The article considers the approaches to the study of financial culture based on the analysis of Russian and foreign scientific works, proposes the author’s conceptual model of the place of financial culture in society, develops the author’s definition of this type of culture. The conclusion is made about the interdisciplinary nature of financial culture and an attempt is made to present this concept by means of, on the one hand, elements related to the consciousness of financial actors, on the other hand - the practices of financial behavior. The factors influencing financial culture are outlined, in particular, environmental, specific and universal factors. In addition, the scientific article presents the results of content analysis of scientific papers published from 2010 to 2022, implemented in order to identify the content and temporal features of the topic of financial culture in the Russian scientific discourse.