Formation of a competitive strategy of the internet advertising agency in the conditions of the COVID-19 pandemic, problems and opportunities

The COVID-19 pandemic has dealt a tangible blow to the Russian advertising market, as well as the online advertising segment - the segment's growth slowed down two times. This article examines the factors behind the formation of a successful competitive strategy for advertising agencies in the context of the COVID-19 pandemic. The focus is on looking at the major challenges faced by the agencies as well as future opportunities. Also, such issues, essence, goals and objectives of the company's competitive strategy in the new economic conditions are analyzed. In the conclusion, the main factors in the formation of a competitive strategy are given.