Forming motivation for choosing a university among applicants using mediadiscourse (based on telegram content CSU)

This article discusses the topical issue of fostering motivation among prospective students to enroll in a university using content in the Telegram messenger. The results of the analysis of the effectiveness of using Telegram content to motivate potential students to choose an educational institution and achieve success in education are presented. Key methods and strategies are examined that contribute to generating interest and motivation among prospective students through high-quality content to attract an audience. The article provides valuable information for professionals in the fields of education and marketing, as well as for anyone interested in enhancing the attractiveness and competitiveness of a university among potential applicants. The article delves into the understanding of motivation as an integral factor influencing the choice of a prospective student in their future university for pursuing education. The research is based on the contextual-interpretative method, comparative- comparative, descriptive method, including methods of observation, comparison, generalization, media linguistic method, through which the peculiarities of interaction between verbal and non- verbal (media) series and the method of content analysis are revealed. The existing content of the Telegram-channel of the university (CSU) is analyzed, and motivating factors of the content are identified.