Organizational and economic mechanism of managing competitiveness of the coal-mining enterprise

In the present article the authors propose the organizational and economic mechanism of managing competitiveness of the coal-mining enterprise. This mechanism has been worked out on the basis of the analysis of business processes of competitiveness management in mines of the Donbass region with the aim of supporting, arranging and managing effectively these processes. During the research the common faults complicating exact and timely assessment of competitiveness of the enterprise were revealed and the structural and functional model of business processes was offered. This model includes a complex of actions with a certain algorithm of the actions aimed to increase the level of competitiveness by assessment of the current level of enterprise's competitiveness, to identify strengths and weaknesses of the enterprise, and to elaborate the strategy of subsequent implementation. The basis of the proposed mechanism is represented by economic and mathematical model of competitiveness assessment. This model includes the use of the method for assessing the enterprise's competitiveness on the basis of three indicators: 1) financial and economic conditions; 2) production and technological conditions; 3) mining-and-geological conditions. This model gained further development in the treelike structure of factors and indicators for ensuring the possibility of identification of the priority directions and problems of enterprise's activity. As a result, the authors proposed the method of defining disproportions among current and potential opportunities of the enterprise by modeling a sample enterprise, and also the method of definition of stability of the enterprise by comparison of competitiveness indicators for the last and report period. The last stage of formation of the organizational and economic mechanism of management of competitiveness of the coal-mining enterprise is development of a matrix of the choice of the development strategy of the enterprise. The matrix is formed on the basis of the data obtained as a result of economic-mathematical modeling, levels of competitiveness of the enterprise in relation to a standard and in relation to the last period. For the final stage the authors propose an accurate sequence of actions for the choice of strategy of further development of the enterprise.