Forming speech culture for bachelor degree students in the conditions of digital literacy

This article investigates the influence of communication in social networks on the formation of speech culture in undergraduate students. The impact of digital technologies and electronic communication media on the development of students’ speech skills is considered as the subject of the study. The main goal of the work is to develop writing and ethics in a digital educational environment. Particular attention is paid to the problem of young people over-reliance on automated text checking programs, which leads to a decrease in speech competence and critical thinking. The study revealed that the integration of electronic tools in the process of teaching Russian language contributes to the formation of students’ cultural communication skills and compliance with ethical standards in written communication.