Forming service strategies of consumer loyalty on catering

The subject of the study is the consumer loyalty of catering services. Service strategies for forming consumer loyalty of catering services are one of the main factors of successful business. The goal of the main service strategies of forming consumer loyalty of catering services is to find effective ways to increase the number of loyal consumers of catering services. Consumer loyalty of services is characterized by an index of customer loyalty NPS (Net Promoter Score - index of net support). The index of customer loyalty NPS is based on the assumption that the customer wants to buy basic and additional services, recommends the services of the service enterprise to his friends and acquaintances, and objectively evaluates the services of the enterprise. Consumer loyalty of catering services is difficult to form, predict, maintain at a stable level. It is necessary to constantly monitor loyalty and take prompt effective measures while reducing customer loyalty. Modern technologies allow the use of software to determine the index of customer loyalty NPS, the accumulation and monitoring of information. Online surveys for determining the customer loyalty index NPS allow you to quickly find out the opinion of consumers of services. The questionnaire for determining the Net Promoter® Score will provide information for prompt response to negative feedback. The program SurveyMonkey calculates the index of consumer loyalty Net Promoter® Score. Loyal consumers of catering services constantly bring income to the enterprise and directly or indirectly affect potential customers. Loyal consumers of catering services influence the formation of public opinion about the public catering enterprise. The results of the study have practical importance for public catering enterprises.