Forming of a marketing system of industrial scientific and engineering developments commercialization process
Автор: Belyaev Nikolay A., Savelyeva Irina P.
Рубрика: Маркетинг
Статья в выпуске: 44 (303), 2012 года.
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The article is devoted to the problems of forming of a marketing system of industrial scientific and engineering developments commercialization process at present stage of Russian economy development. Decomposition of that process is based on a three-level model of the product. The authors stated the role of marketing system in the frames of new product creation and promotion.
Marketing system, process of commercialization, industrial scientific and engineering developments, market research, market analysis
Короткий адрес: https://sciup.org/147155813
IDR: 147155813