Forming of a marketing system of industrial scientific and engineering developments commercialization process

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The article is devoted to the problems of forming of a marketing system of industrial scientific and engineering developments commercialization process at present stage of Russian economy development. Decomposition of that process is based on a three-level model of the product. The authors stated the role of marketing system in the frames of new product creation and promotion.

Marketing system, process of commercialization, industrial scientific and engineering developments, market research, market analysis

Короткий адрес: https://sciup.org/147155813

IDR: 147155813

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