The creation of a unified system of risk insurance of households in Russia

The growth in population’s demand for insurance products - namely, the demand of Russian households, is an important factor in the development of the domestic insurance market. The analysis of peculiarities of development of modern insurance market and the depth of penetration of insurance in the financial relations of the Russians, shows, on the one hand, the need for risk insurance to households and their financial resources and opportunities for consumption of insurance products, and on the other hand, reveals a low level of insurance penetration in their economic relations. The author proposes the introduction of a system which will be the lever of cooperation of actions of the state and financial intermediaries, in particular insurance companies in order to stimulate consumption of insurance products by Russian households. A unified system will allow to increase the level of insurance literacy, which will contribute to increasing the level of trust of households to insurance companies.