Formation of sociocultural images of Finno-Ugric republics in the discourse of federal media

On the example of Mari El, Mordovia and Udmurtia it explores the social mechanisms of the formation of ethno-cultural public image of the region in the Russian social media. It shows the formation of ethno-cultural specific features of the image of the region in the Finno-Ugric republics of the Volga Federal District, including branding strategies and their ethno-cultural components.