The frame “the action of a true man” and its implementation in the Russian internet

The article deals with the results of the framing analysis of the situation “the action of a true man”. The study is based on the hypothesis that the representations of the actions are supported by the invariant frame, presenting the structure of the slots: “the motive of the action”, “the activity as the manifestation of the action”, “the action’s agent”, “the assessment of the action” and “the result of the action”. There is demonstrated how the nomination of “the action of a true man” represents the invariant logical and cognitive model of the action in the context of the Russian Internet.