The functions of the language, the problem of style and the selection of material from memories of cultural figures

The author explores the quality of memories о of cultural figures. I. S. Ivanova points out that psychology and pedagogy need different goals for studying celebrities. Psychology explores the real person, and pedagogy must create the myth of celebrity, highlighting what could be a lesson for posterity. The author shows that the selection of material and style of presentation affect the quality of ideas . Ivanova calls in the recollections of great people to actively use the aesthetic, conative, emotionally expressive, axiological functions of the language.