The city in the context of the economy of impressions

In the article in the context of a market economy of impressions, the city is considered as a unique sociocultural phenomenon, a special institution and a “mirror” of historical contexts, a simulacrum of the space of hyperreality and consumption, an object of interdisciplinary research and cinema. The essence of the modern postmodern city is revealed and the problems of a person's stay in it are identified. The city as a spectrum of “incentives” (opportunities / impressions / gestures / goods / images / sounds) that generate colorful, limitless and incomprehensible chaos that forms the “discoloration” of a person like a grain of sand from an avalanche of the crowd, his focus / focus on personal interests, ignoring social problems, hardening of the soul, run wild, disunity, and as a result leading to suicide. The influence of social capital, creative industries, creative entrepreneurship, art management and project management on the implementation of the concepts of a “sustainable city”, a green, smart, healthy and competitive city is revealed. The importance of symbolic economy, anthropocentrism and creativity for the formation of urban culture as a synergy of messages / meanings / codes in the generated marketing communicative information space is emphasized. In a culture of everyday life, cities have a significant impact on the "images of the world" and the lifestyle of citizens - objects of state cultural policy.