To the city and the world: the image of time in the formal and informal nomination

The article deals with the peculiarities of the informal nomination of time and society: the historical period, the country, its ruler, the type of the political regime, the employment of population, etc. There are analyzed the naming units and symbolics of the basic paradigms of the culture (Old Kingdom, Antiquity, the Middle Ages, the Renaissance, Early Modern Period), the periods of the development of Russia, the names of its leaders and the population of the past decade and the nominative reflection of the special operation of Russia in Ukraine.