Public administrator in contemporary culture and art: in search of an image

The topical issues of forming the image of a civil servant in the modern culture of Russia are presented. The authors develop the discussion’s discourse around contrasting points of view regarding the priority of a rational management approach, as the ability to manage and possess professional competencies in the field of effective actions and decision-making over general cultural competencies. The emphasis is on the cultural-centric dominant, since the image includes an ethical and aesthetic component and is largely determined by the level of morality and general culture of the individual, knowledge of administrative ethics and legal norms. At the same time, the authors attempt to reflect the search for an integral semantic unity in the understanding of artistic texts of culture and art regarding the image of a public administrator: who, how, why and for what purpose constructs the image of an official in the cultural space, in different types of art - in cinema, in literature. It is noted that famous playwrights and poets, writers and cinematographers, just viewers and readers recognize the complexity of working on the images of civil servants and interpretation in the process of perception. It is proposed to consider the ability of artists to maintain a reflexive and critical attitude to the activities of managers, assessing both the business and moral qualities of a civil servant - people whose social status is determined by the obligations assumed and the demands of time. The authors raise the question of the artist's freedom in the process of creative creation of the image and his participation in the construction of myths and the design of sociocultural reality, the difficulties of achieving conformity of assessments of reality and the artistic embodiment of images.