Graphical and punctuation means of presenting emotional components of English hypertext

The article considers a phenomenon of the book hypertext as a complex of non-fiction texts based on the semantic structure of a particular fiction text being a part of literary communication. The study focuses on the reader’s review as an insufficiently studied type of book hypertexts. As a result of the Internet expansion and availability, the reader obtained a tool facilitative in the expression of his/her emotional assessment of the fiction texts more actively by posting an unlimited number of reviews. The emotive usage of certain graphical and punctuation means such as capitalization, asterisk, dots, grapheme multiplication, and exclamation mark is a peculiar feature of the reader’s review. The study revealed a tendency towards quantitative increase and combined usage of different graphic and punctual means aimed at visual accentuation of a particular part of the text. This textual feature points to the goal of the reader, which is to emphasize his/her prevalent emotion caused by a certain fiction text.