Green certification issues in the accommodation sector
Автор: Mishulina Svetlana I.
Журнал: Сервис в России и за рубежом @service-rusjournal
Рубрика: Теоретические аспекты экономики и туристского сервиса
Статья в выпуске: 4 (96), 2021 года.
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The article covers the possibility of accommodation establishments green certification as a tool for greening the tourist industry. The analysis is provided for available statistics of certified hotels in Russia and abroad and the conclusion is made on the low level of accommodation sector green certification. The major barriers hindering the widespread of green certification practice in the Russian accommodation sector were researched. It is concluded that the feasibility of green certification as a tool for tourism greening on the one hand is determined by the level of environmental culture and development of the knowledge-based system on the certification goals and procedures among consumers and by the position of certification in the company's external communications system. On the other hand, by the availability of this greening tool for the majority of tourist market participants. The need for more thorough research on the content and factors determining environmentally responsible behavior of Russian tourists is substantiated.
Green economy, tourism industry, accommodation sector, ecologization, green certification
Короткий адрес: https://sciup.org/140261089
IDR: 140261089 | DOI: 10.24412/1995-042X-2021-4-5-17
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