The character of phenomenal givenness of new media visual images for a subject

The paper examines the specifics of the way in which images being produced by new media appear for a subject. The author focuses on visual images considering their dominating position within the contemporary media sphere. The specific course of consciousness’s phenomenal flow through visual objects of media images’ composition and the principles of transition between one image and another are considered. The character of these media images’ appearances is compared to the character of consciousness’s actualization of text information taking place in book culture. The author deduces that the new media images, in contrast to text information, appear to a subject without essential semantic and syntagmatic connection both to single image’s content and to flow between different images. The flow is implemented on the principle of consciousness’s intention to the most attractive elements. The author also concludes, that these images have a number of specific qualitative features: in contrast to text information they don’t require addition of memory’s and phantasy’s images and don’t entail individual flow of thought, they are perceived as something real, regardless of the level of their artificiality’s, don’t have spatial and bodily properties, which are inherent to directly perceived objects.