Artistic and sports shows as a phenomenon of sociocultural reality

The article examines the trends in the development of artistic and sports shows, which are a socio-cultural phenomenon that affects the image and spiritual level of society in the space of sociocultural reality. In the basis of the research, there is a dialectical method, which allows us to consider sports and spectacle as ambivalently developing phenomena. Also there is collection and analysis of information about modern socio-cultural entertainment projects, modern trends in visualization and technology development in the implementation of artistic and sports performances; monitoring the activity of sports practices in the media and social networks. All these methods help to reveal the features of an ideal-conditional artistic and sports mass show as a socially significant event that ensure the recreation of the ontological integrity of human essence, culture and spirituality. The authors propose to combine the socio-cultural, entertainment and functional features of artistic and sports shows into four groups. Conceptual, constructive, functional and subject-oriented features characterize each of these groups. The features in the organization of artistic and sports shows recreate the elements of the system "spectator - athlete-athlete - fan - media ”, stimulating the desire of each subject of the system to consciously participate and involve more and more social groups not only in an artistic and sports show, but also in an effective broadcast of a social and cultural event.