Literary text in the system of teaching Russian language to international students

Usage of literary text in teaching the Russian language to international students is a topical methodological problem because didactic potential of a literary text in formation of communicative personality of a future graduate hasn't been fully studied yet. Foreign students who are mastering Russian language as professionals, need authentic patterns of different genres of professional speech, along with special teaching methodology that could help master the features of construction of such texts. The experience of the authors in teaching students the skills of professional communication shows that students need a certain emotional atmosphere in classes, some preparatory work to create a linguocultural background should be carried out, since it helps to facilitate perception of special linguistic knowledge. For this purpose it is possible to use a literary text, which is not only a means for exposure of culture of the language studied - it can also outline typical speech situation of using this or that genre of professional speech as well as the specifics of manifestation of significant genre features. Some experience in using literary text has been accumulated in the methodology of teaching Russian as a foreign language, but the problem of using literary text for developing professionally-oriented speech skills still wants solution. The article shows that the use of literary text during the studying of features of such a genre as advertising optimises the studying process, allows to realise the appealingness as an important stylistic feature of advertising, relating this feature to the typical linguistic means of its expression. The authors describe the course of work with a literary text and offer assignments for assessment of academic progress.