Identity and solidarity within the context of constructivist analysis

The article addresses theoretical aspects of such concepts as “solidarity” and “identity”. The highlights of the analysis emphasize natural and artificial manifestation of, first of all, solidarity. The identity phenomenon, to a considerably greater degree reflected by modern socio-humanitarian knowledge, is given for the sake of comparison. The article is mainly based on civilization analysis. The authors characterize the formation of the socio and cultural phenomena considered in their historical dynamics and communication development. Special attention is paid to detailed description of types of solidarities, and also the protosolidarity phenomenon. The role of modern communication technologies (as exemplified by mass-media, mass communication means, PR-communications, mass culture tests) in the course of social construction is analyzed. The value bases of the solidarity phenomenon in various socio and cultural realities are characterized, its socio and cultural dynamics is shown.