Identity as a basic construction of the digital personality in the interpersonal internet discourse

The article considers the construction of the digital personality in the interpersonal internet discourse. The digital personality is a central element of the interpersonal internet discourse and in the conditions of mediation, anonymity, perceptive concealment, freedom of selfexpression, gets a permanent powerful position of the first person in the communication. The digital personality claims its subjectivity as a conceptual position through the expression of its identity in relation to other competing positions. Identity in the article is understood as saying the attitude of the subject to the discourse topic presented, formulated in the form of an opinion / assessment. The discursive identity formation occurs through the mechanism of discursive self-identification. Based on the data of the estimated semiotics of statement operations, the types of discursive identity of the digital personality are established. Thus, the analysis revealed the presence of a positive, negative, and constructive type of identity, which makes it possible to characterize the digital personality as rational, creating its own scenario of the existence of the world, relying on its axiological system, experience, knowledge.