Identification of customers of educational services in a HEI
Автор: Solovyev Т.G.
Журнал: Интеграция образования @edumag-mrsu
Рубрика: Модернизация образования
Статья в выпуске: 4 (65), 2011 года.
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The article provides reasons proving the necessity for identifying potential customers — consumers of educational services offered by institutes of higher education and describes a personified approach to establishing business relations with them in order to strengthen competitiveness.
Consumer, educational services, institution of higher education, target audience, identification
Короткий адрес: https://sciup.org/147136806
IDR: 147136806
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