Identification potential of festive culture

The article is devoted to a phenomenon of festive culture as factor of formation, sphere of representation and marker of ethnocultural identity. The article deals with the dynamics of domestic festive culture as reflection of transformations of the Russian identity. The analysis revealed one of the most important features of the festive culture of the identification function. Besides, there is a phenomenon of the crisis of national identity, manifested against the background of globalization. Based on the analysis of the dynamics of domestic holiday culture found that modern Russian festive culture is a kind of indicator for the status of Russian identity.