Mage and social stereotype: sociocultural analysis

Relevance. Information processes in the modern world raise questions of rethinking the whole spectrum of social relations. The concept of image, recognized in the social and humanitarian sphere, is somewhat amorphous due to the lack of methodological certainty, uniformity of interpretation, and existing developments are heterogeneous, which does not allow us to attribute them to the established system of views. Purpose and objectives. Perceiving the concepts of image and form as synonyms, identify the difference between them. Show that image is not just a stereotype, but a social stereotype.