Image of an academy as a reflection of higher professional education modern paradigm and competitive resource

In the article a problem of the image of a modern academy is considered. In current social and economic conditions society is interested in the fact that the image of the academy reflects the actual level of quality of training of specialists, as a result of the implementation of the modern paradigm of higher professional education. We focus attention on social and psychological features, which reflect the attitudes of interested persons to reliable information about the academy: academy management, faculty, students, prospective students and parents.