Informative purpose of congress and exhibition tourism in the new reality of the region’s development

The research objective is theoretical generalization and identification of the informative component and purpose of the congress and exhibition tourism in socio-economic development of the region. General scientific and special research methods have been used for the solution of the stated goals. The article discusses the problem of efficient support for the development of congress and exhibition tourism in the interests of development companies and as a result, as part of the progressive development of the regional economy. To this end, the authors consider the status of exhibition and congress activities, focusing on exhibitions as an effective tool of implementation of innovative solutions and congress activities as one of the effective mechanisms of business and information interaction perspective and dynamically developing sectors of the economy. The article draws attention to the significance and relevance of the congress and exhibition services as activities related to the business events industry, one of the most promising directions of development of the economy, which has consistently demonstrated positive growth dynamics to the world. The authors give the definition of "outsourcing in congress and exhibition tourism" and the structure of relationships of travel partners in the outsourcing system. The authors also propose the options for calculating the ratio of the potential of the region as a territory favorable for the implementation of congress and exhibition activities. It is revealed that the development of exhibition and congress potential of the region depends on many factors, some of them considered by the authors in the article. The article presents the algorithm of formation of the regional Program of the exhibition and congress tourism development. To achieve positive results from the Program all its participants must perform certain functions. The authors determine that congress and exhibition activity gives an idea of the tourism development, the ability to correctly orient in pricing when creating the tourism product (services), to obtain economic benefit from participation in activities. Application of the proposed approaches will contribute to the congress and exhibition tourism development in the region.