Innovation and management in the modern digital economy: proposals and prospects

This article presents an analysis of innovations currently utilized in the digital economy, their impact on small business management, and potential future prospects. Promising directions such as platformization, big data processing, cloud technologies, inclusivity, personnel digital management, and the Internet of Things (IoT) are examined. Each of these sections highlights their influence on small businesses and future development prospects.The study underscores that the digital economy offers novel opportunities for enhancing efficiency and competitiveness in small businesses. Companies must continually adapt and evolve to remain competitive in our rapidly changing world.