Innovations in technologies of poultry processing: business model and ways of commercialization

The technology of promotion of innovative developments in the field of food production is considered. An algorithm for constructing a business model and its structure are also considered. As an example of innovative developments the author considers a modification of the process of production of poultry products. In this case an innovative approach is implemented in the development of a fundamentally new approach to the management of the processes of hydration of proteins of animal origin taking into account the specificity of poultry on the basis of the use of the effects of ultrasonic treatment. This will solve the problem of technological applicability of raw meat with a variety of defects (PSE, DFD), partially abandon the use of water-retaining additives while maintaining high yield of finished product, and thereby create an environmentally friendly food. The technology is based on the embedding of ultrasonic systems for water treatment and liquid media (brines) in the technological process of manufacturing. On the basis of the effects of liquid cavitation and undergoing epithermal boiling they acquire special properties that allow to purposefully simulate and adjust the properties of raw material, ensure the intensification of a number of manufacturing operations, and improve the quality of finished products. The materials of the article show the relevance of the proposed innovations based on the study of trends in the process of production of poultry products, the prevalence of this type of raw materials, and major challenges faced by manufacturers. The author notes the main criteria for determining the value of innovation and emphasizes the solution of practical problems of agriculture. The materials of the article also represent the basic model for the promotion of scientific idea and the most effective sales channels according to the author are considered.