Innovative development of a human-centered economy in the context of overcoming the pandemic

The article examines the theoretical and practical aspects of the innovative development of the human-centered economy in the context of overcoming the pandemic. The relevance of the study is confirmed by the fact that the world of high technologies, accelerated development and violent digitalization creates new rules of life. To the traditional risks that influenced humanity and caused crises in the past, the study adds new ones related to privacy of personal data and cybersecurity, artificial intelligence and new jobs, instant information dissemination and manipulation of public opinion, inequality of opportunities and environmental threats. It is concluded that the pandemic has become a powerful trigger for innovation. Social distancing technologies, which were especially popular during the coronavirus outbreak, are at the peak of demand. The pandemic has also adjusted the logic of providing government support to technology entrepreneurs. Among the priorities is support for domestic digital services that improve the quality of life online and provide social distancing. In conclusion, it was concluded that each crisis is unique, just as unique are the recipes for overcoming it, and each new wave brings new recipes to the entrepreneur and investor's piggy bank of how to build a sustainable business that is not afraid of threats of any type - from financial to biological. To protect oneself technologically from the shocks associated with the crisis, maximum digitalization of business processes and the use of modern business models, industrial automation using industrial Internet technologies, predictive analytics, the use of the most modern digital sales channels, and investments in personnel development are required. These and many other factors make up a modern sustainable business model.