Innovative career guidance activities used in life-long education

The article is devoted to the actual problem of vocational guidance in life-long education, carried out during the transition to the level of secondary general education via university profile classes and higher education institutions. The solution of the tasks of the national project "Education" is indicated. The strategic directions for the development of university profile classes based on the experience of a regional university are indicated, it includes such a component as improving the system of vocational guidance and professional self-determination of schoolchildren. The possibilities of implementing vocational guidance technologies during the transition to a new technological mode in different spheres of life are shown. Along with the traditional methods of career guidance, which proved to be effective, various innovative career guidance activities are considered, such as working in social networks, recording short video lessons, as well as conducting career guidance networking. New forms of building social connections have been introduced, they are used both remotely and in the real-format (online networking, real-networking, etc.). The article reflects the real experience of career guidance work carried out at Tambov State University named after G. R. Derzhavin.